Samsung will “adjust” Galaxy S6 price in an attempt to boost sales

Samsung Electronics announced the second quarter financial results for 2015, and, despite being slightly better than previous quarter figures, and in line with expectations, the situation on the smartphone side of the business isn’t rosy at all. “Despite the launch of Galaxy S6, improvement to earnings was quite marginal due to low smartphone shipments and an increase in marketing expenses for new product launches”, says the official wording.

In order to counter this, as well as to continue “the sales momentum for high-end products”, Samsung is planning on “adjusting the price of the Galaxy S6 and S6 edge“. While premium in their build and presentation, Samsung attached a pretty high price tag to the Galaxy S6 and Galaxy S6 edge smartphones. Despite the fact that on paper (and, arguably, in real life too), these phones are among the highest specced ones, the market didn’t quite seem to understand the justification of such an expensive price point. As such, Samsung will probably discount the two models hoping to gain some traction.

Meanwhile, the company will also introduce “new premium smartphone models” — most likely referring the the upcoming Galaxy Note 5 and Galaxy S6 edge Plus, to be unveiled on August 13 — as well as “new middle- and low-end models”.

That being said, what is the amount of money you’d pay for the Galaxy S6 and Galaxy S6 edge?

Source: Samsung

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Anton D. Nagy
Anton is the Editor-in-Chief of Pocketnow. As publication leader, he aims to bring Pocketnow even closer to you. His vision is mainly focused on, and oriented towards, the audience. Anton’s ambition, adopted by the entire team, is to transform Pocketnow into a reference media outlet.