Samsung to prioritize Galaxy S6 Edge Plus over Galaxy Note 5 marketing efforts
Both the Samsung Galaxy Note 5 and the Galaxy S6 Edge Plus (basically, a larger sibling of the Galaxy S6 Edge) should be unveiled, depending on the report, on August 12 or 13. The Korea Herald’s money is on August 13, and, according to a report published today by the publication, Samsung will put more marketing effort into the Galaxy S6 Edge Plus than into the Galaxy Note 5.
The information comes from unnamed “industry sources”, and, while it may sound strange the first time, it might make a lot of sense if you come to think of it. The Galaxy Note 5 is the fifth generation of a product which enjoys extraordinary recognition on the market. The Galaxy Note has managed to create a market for itself, define a category, and, hence, in its fifth iteration, requires less effort to popularize it. Though we’re quite sure Samsung will pour a lot of money in Galaxy Note 5 marketing campaigns, it makes sense to concentrate more on a product which is still in its infancy, category-wise: the Galaxy S6 Edge Plus, in this particular case (and its sans Plus sibling).
Additionally, said sources mentioned above claim that Samsung will make the Galaxy S6 Edge Plus available globally, while the Galaxy Note 5 will most likely only be available “in selective markets such as Korea and the U.S. where the sales of the previous Note models were traditionally strong”. This could lend some credence to previous rumors we’ve heard about the late-to-the-party European Galaxy Note 5, but still, we’re skeptical about this particular part.
“Samsung has almost finalized the talks with global mobile carriers to release the Galaxy S6 Edge Plus, but the launch of the Galaxy Note 5 has not yet been decided“, were the alleged words of an unnamed Samsung official, cited by the Korean media.
Despite being products from two different categories, and addressing two different audiences, the Galaxy Note 5 and Galaxy S6 Edge Plus are expected to pack the exact same internals (Quad HD screen, Exynos 7420/7422 SoC, 4GB of RAM, 16MP camera), just like the S6 and S6 Edge, hence a possible cannibalization scenario could/might be created.
Source: Korea Herald