As the (literal) dust starts to settle on the ill-fated Galaxy Note 7, Samsung’s marketing, engineering, quality control and designing teams need to once again work overtime to stop the chaebol from bleeding money.
This time, it’s not about getting a head start or stealing a rival’s thunder, but rather definitively identifying mistakes made in the Note 7 R&D and manufacturing process before they’re carried over to the Galaxy S8.
It’s also important to somehow compensate disgruntled customers perhaps thinking of jumping ship to the LG V20, Google Pixels or, worse yet, the iPhone 7. A blue coral Galaxy S7 Edge sounds like a decent first baby step in the right direction, with financial incentives bound to make it even easier to stick with an actual safe-to-use Samsung device.
In the company’s homeland of Korea, folks seeking a full Galaxy Note 7 refund are reportedly treated to modest 30,000 won ($27) coupon gifts, while those still willing to embrace the GS7 as a replacement can get an extra 70,000 won ($63) mobile credit. It’s not much, but it’s a nice gesture, especially considering all the dough Samsung’s expected to lose from pulling 2.5 million expensive phones off the market.
Back to the “thorough” internal investigation into the circumstances of recent explosive events, Samsung has confirmed it’s taking its time now, pursuing every reasonable lead and meticulously analyzing anything that could have gone wrong. Batteries, processors, various other components, and production procedures on the whole.
As such, “it would be premature to speculate on outcomes”, and “more information” will be shared “in the coming weeks.”