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[alert variation=”alert-warning”]Update: The company has decided to switch its crowdfunding platform from Kickstarter to Indiegogo as the latter fit its needs better.[/alert]

The name of this Indiegogo project is Frank. The period is actually part of the name. But all it wants to be is “Just another #@!*ing phone.”

We actually caught this phone on our Instagram feeds with a rather eclectic ad campaign. It’s weird, but a lot of the pictures point out that this phone has a “bleeding edge impromptu frisbee mode” and is the phone that’s “mediocre chinese food you craved all week. It gets the job done.”

To be frank……..

A post shared by frank. (@frankisaphone) on

It’s not aiming for tech junkies as it is not a OnePlus though this Canadian company has been taking shots at the more expensive CA$1,000 iPhone — its main selling point is that it’s a phone that costs US$150 to make and will price at US$180. Well, $180 to those lucky enough to catch the earliest bird tier when it launches on Indiegogo.

The company heavily implies that Frank. will launch with a Qualcomm Snapdragon processor, though we do know that it will be an octa-core unit running top speed at 1.5GHz — we figure. It’s tagged with 4GB of RAM, 64GB of storage and a 3,000mAh battery. The phone will have a 5.5-inch full HD display, dual SIM slots, space for microSD, a fingerprint sensor and run Android 7.0 Nougat.

One improvement made in the run-up to the campaign itself was with the cameras: instead of a 13-megapixel rear camera and 5-megapixel selfie camera, the pair have been bumped up to 16 and 8 megapixels, respectively.

More details about the phone are to be released with the start of that Indiegogo project on September 5 and we’ll be talking with the teenage Ottawan founder of Frank., Moe Omer, on next week’s #PNWeekly podcast.

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