37 percent of Apple customers cling to four-inch iPhones
Mixpanel‘s latest tracking survey shows that a healthy contingent of iPhone users don’t want to make an upgrade that will strain their hands. After publicized cases of “texting thumb” making the news and in a stark face-off against the growing trend of the growing phone, data says more than 37 percent of iPhone toters have a device dating back to at least 2013.
The iPhone 5s and iPhone 5c were the last four-inch mobile devices we got from Cupertino before the stretch to a 4.7 inch minimum. The former had the most share at 18 percent of all iPhones while the latter registered nearly 5.5 percent. The iPhone 5 scored about 7.7 percent.
We don’t know how much user sentiment is behind the new iPhone 5se/6c/7c and whether we’ll see a huge tide of conversion come springtime, but keep this in mind: since the debut of the latest generation iPhones, active iPhone 5s ownership is on its fastest decline since its peak back in September 2014.
Yes, we know, that was when the original iPhone 6 generation debuted.