Fossil snatches up wearables company Misfit

Watchmaker Fossil is finally getting serious about smartwatches, and last month introduced a lineup of new connected devices including fitness trackers, a notification watch, and a full-on Android Wear model. Together those all make for a good start, but what’s next for the company? If you had any doubts that Fossil was interested in continuing to move forward with its work in connected wearables, wonder no more, as today Fossil announces its acquisition of smart-device company Misfit.

We checked out the latest wearable from Misfit just a few weeks back, as the manufacturer launched the Shine 2 – an unusual model that looks like a watch from afar, but packs a feature set much more in line with fitness trackers. It fit right in with the company’s other devices, all generally restrained models that concentrate on doing a few things with a little style, rather than drowning the user in options and features.

Considering Fossil’s similar interests with its new products like the Q Reveler and Q Dreamer, this Misfit acquisition sounds like it makes a good amount of sense for the company. In its announcement, Fossil talks about how Misfit can give it a head start on future wearable development, with Misfit having already tackled problems key to connected hardware design, like battery life.

All told, Fossil’s paying about $260 million for Misfit.

Source: Fossil (PDF)
Via: Tech Crunch

Share This Post

Watch the Latest Pocketnow Videos

About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!