Sprint books former Verizon adman to promote network reliability and switches

Mere hours before arch-rival T-Mobile can “turn it up to 11” with the latest in a long line of unconventional attention-grabbing publicity stunts, Sprint appears to want to make peace with the rest of the US “big four” carriers.

A face some of you might find familiar delivers a rather bizarre marketing message in the beginning of a 30-second commercial, claiming “it’s 2016 and every network is great.” Yes, including Verizon, AT&T and T-Mobile, according to Sprint, as unbelievable as it sounds.

The twist? The “Now Network” insists its rates are much lower than those of the competition, while reliability is “within 1 percent of Verizon.” A negligible difference, reckons Paul Marcarelli, who you probably remember from a series of Big Red ads in the early 2000s.

That’s right, the VZW “Test Man” wrapped up his contract with the nation’s leading wireless service provider a few years back, switching to Sprint and no longer wondering if you “can hear him now.” You can, since cellular technology has come so far, and choosing an operator is all about affordability. And convenience, based on a separate, slightly cringier YouTube clip showing Paul actually activating his phone on his newest favorite network.

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About The Author
Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).