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Windows

Former Microsoft exec hits out at carriers and OEMs for Windows Phone failure

By Jules Wang April 1, 2018, 10:03 pm

Brandon Watson, who was a senior director for Windows Phone at Microsoft from 2010 to 2012, decided to hit back on a tech analyst’s observations about the Windows Phone platform.

Alan Mendelevich, who leads a cross-promotion network for Windows Phone apps called AdDuplex, tweeted a point about Microsoft as the company is expected to be valued at above $1 trillion relatively soon.

Watson bit back on the characterization of the company’s mission with this tweet.

Watson claims in a further tweet down a very long thread that Microsoft was able to get third-party developers on board at the start. But was it really the manufacturers and carriers that killed a third-run OS before its time? Neowin editor Rich Woods pointed out that Windows Phone 8 hamstrung those OEMs to the Qualcomm Snapdragon S4 processor — a move justified by the thought that the software could run smoothly on any silicon — as the Android space moved onto the Snapdragon 800-series. And while the flaw was rectified with later updates through Windows Phone 8.1, it was already too late. The product was already out.

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For HTC’s part, global press relations lead Jeff Gordon had this to say:

Samsung also had its occasional ATIV-series devices which got decent reviews across the board.

Is this whole exercise beating a dead horse? Maybe. Clearly, this is just one reminder of how dead Windows 10 Mobile is.

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