Ads. We love to hate them. But content providers can’t really live without them. And for those selling their wares, they have to clinch onto the attention of impatient people and appeal to them with compelling bullet points.
Game developers have to be really engaging with their 30 or 15 or even five seconds’ worth of content to pop. Having that become interactive in a way to convey a sense of atmosphere and what kind of action a prospective player can look forward to in any given game.
mNectar, an ad technologies company, has finally caught up for the minute and has opened up Force Touch interactions to let companies demo bits and pieces of the game like how a controller works. A hard press would activate an app stream to your device.
These experiences don’t need extra effort from developers and work even on slower connections.