Fitbit and Xiaomi both eclipse smartwatch king Apple in overall Q1 wearable sales
CEO Tim Cook may try to shine a bright light on Apple’s recent financial numbers, spinning them in such a way that sales decline signals forthcoming growth, and weak China penetration beats yesteryear’s even lousier box-office scores in the world’s largest smartphone market.
Meanwhile, the Apple Watch is still considered a hit, and future generations will only make naysayers realize how they can’t live without an iPhone-compatible wearable. Then again, it’s impossible to deny the massive sequential drop in global demand, despite discounts seizing the timepiece its fair share of headlines in the past few months.
According to IDC measurements, just 1.5 million “iWatches” were sold in Q1 2016, down from around 5 mil during 2015’s final 90 days. The new total was enough to beat all other smartwatch manufacturers, but actually put Cupertino in a disappointing third spot in the wearable ranks, well behind Fitbit and, yes, even Xiaomi.
The Mi Band 2 might not be out yet, but the ancient first-gen and the 1S, aka Pulse, managed to rack up an impressive combined tally of 3.7 million unit shipments. Solely in China, which feels both disheartening for Xiaomi and troublesome for Apple.
Garmin followed in fourth place, with almost a million fitness bands and watches sold to amateur and professional athletes worldwide, while Samsung was tied with BBK (?!) in fifth. Samsung of course won the silver medal for smartwatches, easily surpassing Motorola, Huawei and Garmin, but losing precious market share year-on-year as competition heats up.
In total, quarterly wearable volumes reached a solid 19.7 million copies, up more than 67 percent from Q1 2015’s 11.8m gross.
Source: Business Wire