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Fitbit introduces Alta, new fitness tracker with premium band options

By Stephen Schenck February 3, 2016, 11:14 am

Is there still room for a dedicated fitness tracker in your life? Between widening adoption of full-fledged smartwatches, and all the sensor data our phones are capable of gathering themselves, you might think that traditional activity trackers were at risk of becoming a hard sell, but for a lot of users, their compact sizes, laser-focused feature set, and affordable price tags have continued to make them an attractive proposition. Today Fitbit announces its latest effort, the petite Alta band.

Alta tracks steps, computes calories burned, and gathers sleep data. It’s water resistant, recognizes activity with it SmartTrack feature, and offers up to five days of battery life – topping off with just an hour or two of charging. An embedded OLED display gives users a selection of watchface designs, while also providing convenient access to notifications.

More so than its other bands, Fitbit’s positioning Alta as a fashionable accessory, and is introducing the wearable alongside a collection of premium band options, including both graphite and blush pink leather, in addition to stainless steel (above).

The base Alta band goes for just about $130, with pre-orders open now and the wearable shipping next month. Extra bands can add considerably to that price, though: the leather options demand another $60, while the steel band is a $100 add-on.

fitbit-alta-teal

Source: Fitbit

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