Fitbit introduces Alta, new fitness tracker with premium band options

Is there still room for a dedicated fitness tracker in your life? Between widening adoption of full-fledged smartwatches, and all the sensor data our phones are capable of gathering themselves, you might think that traditional activity trackers were at risk of becoming a hard sell, but for a lot of users, their compact sizes, laser-focused feature set, and affordable price tags have continued to make them an attractive proposition. Today Fitbit announces its latest effort, the petite Alta band.

Alta tracks steps, computes calories burned, and gathers sleep data. It’s water resistant, recognizes activity with it SmartTrack feature, and offers up to five days of battery life – topping off with just an hour or two of charging. An embedded OLED display gives users a selection of watchface designs, while also providing convenient access to notifications.

More so than its other bands, Fitbit’s positioning Alta as a fashionable accessory, and is introducing the wearable alongside a collection of premium band options, including both graphite and blush pink leather, in addition to stainless steel (above).

The base Alta band goes for just about $130, with pre-orders open now and the wearable shipping next month. Extra bands can add considerably to that price, though: the leather options demand another $60, while the steel band is a $100 add-on.


Source: Fitbit

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Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!