Sometimes, the most memorable and effective commercials are the simplest ones. That may not entirely be the case for Apple’s first YouTube-uploaded 30-second iPhone 7 TV ad, which you’ll no doubt forget as soon as Penelope Cruz or the Cookie Monster return to plug the two trendy new iOS handhelds.

Still, it’s refreshing to see you don’t always need a huge production budget, celebrity cameos, tear-jerking story, or even a catchy audio track to do a newly released, highly anticipated product marketing justice.

There’s no narrator telling us what to love about the iPhone 7 and 7 Plus, no controversial “the only thing that’s changed is everything” or “it just works” slogan, no onions (thank God), and overall, very few of the typical publicity gimmicks employed by Cupertino.

A series of, frankly, sinister images should probably highlight the elegant paint job everybody seems to want, while the highly advanced dual rear camera on the plus-sized phone basically says “let there be light” in the darkest, creepiest environments.

Stereo speakers cause a sudden explosion of sound, and rain is no longer to be feared. It all wraps up with a quick reminder of the big day (September 16, i.e. this Friday), and although other iPhone commercials have arguably evoked more emotions than this one, it’s hard not to respect what Apple’s done here.

You May Also Like
Galaxy Note10
The Samsung Galaxy Note 20 won’t have a LTPO and 120Hz display after all
It seems that the new Samsung Galaxy Note 20 won’t necessarily have the best display available since the same source has just updated his information
HUAWEI Enjoy Z 5G packing a 90Hz display, MediaTek’s Dimensity 800 chip launched
HUAWEI’s latest budget phone packs a 48MP camera at the back sitting alongside a wide-angle lens and a macro camera.
Nokia 6.2
Nokia 6.3 could pack Snapdragon 730 SoC and 24MP primary camera
It may feature a 24MP main sensor, 12MP ultra-wide lens, 2MP depth, and macro sensors.