Amazon may have once seemed like an unlikely company to design and build tablets, but the retailer has managed to successfully spin off its Kindle e-reader into a line of Fire tablets, one that’s already spanned multiple generations. While Amazon’s share of the tablet market may have waned in recent years, the company doesn’t look like it’s out of tricks just yet, and a new report indicates that Amazon may be ramping up for an aggressive holiday season with a lineup of new Fire HD models, including one that may be its most attractively priced to date.

Right now, the most affordable Fire HD tablet is Amazon’s six-inch model. Granted, in this day and age it’s a stretch to consider a six-inch device a tablet (especially with plenty of companies releasing full-blown phones in that same six-inch space), but that’s an argument for another time. The current Fire HD 6 sells for just about $100, but now Amazon’s rumored to introduce a new Fire HD 6 that could sell for half that: a mere $50.

Reaching that price point would presumably mean making some sacrifices, but from the sound of this report, they might not be too out of line with the sort of cuts already seen with the current-gen Fire HD 6, like the choice to go with a mono speaker rather than a stereo pair. For the moment, at least, rumors aren’t too specific about what components to look forward to, other than the presence of another six-inch display.

This new $50 Fire HD would likely launch alongside new Fire HDX 8- and 10-inch models, but we haven’t heard much of anything about those units, including possible price points. All three new Fire HD tablets should be out before the end of the year.

Source: The Wall Street Journal

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