While Facebook hasn’t found great success in co-branding an HTC-manufactured smartphone a few years back, Mark Zuckerberg’s social media giant continues to branch out into new areas of the internet communication market and the larger tech industry.

Instant messaging, online photo sharing, mobile payments, chatbots, virtual reality hardware and software, and now e-commerce lead the list of Facebook interests and potential growth drivers outside its wildly popular eponymous social network.

Facebook Marketplace is the very fitting name of the company’s newest product, aimed at causing Craigslist or eBay some serious headaches, as it naturally evolves from buy and sell groups. You know, the ones friends often add you to without asking for permission first.

Well, it appears over 450 million people actually visit such groups each month, which prompted the logical materialization of a more “convenient destination to discover, buy and sell items with people in your community.”

Set to roll out “over the next few days” in the US, UK, Australia, and New Zealand for iPhone and Android users, then expanding to “additional countries” and Facebook’s desktop version “in the coming months”, Marketplace lets you easily sell stuff online, as well as find interesting things nearby.

Facebook won’t touch the actual delivery of items, or even mobile transactions, simply putting a free platform at everyone’s disposal to facilitate small deals and home businesses, plus seamless communication and identity verification. Within the social network’s standard privacy parameters, that is. Anybody willing to give it a try?

Source: Facebook Newsroom

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