Facebook has today launched Shops, a marketplace that aims to bring small businesses online and help them sell products during these trying times when physical stores have been shut down. Facebook Shops are relatively easy to create, and sellers of all sizes and budgets can customize it using templates for fonts, adding a cover photo, and more.

Users can find Facebook Shops on a business’ Facebook Page, Instagram profile, stories, or ads. Aside from saving products and browsing through the entire catalog, users can also place the order in the app itself or the website if the seller has enabled checkout. Buyers can also contact the seller via WhatsApp, Messenger or Instagram Direct for queries, support, and tracking deliveries.

Facebook says in the future, it will also allow users to buy a product right within an in-house chat app such as WhatsApp, Messenger, or Instagram Direct. Facebook Shops is now live and will be widely available in the months to come.

In addition to Facebook Shops, the company is also launching Instagram Shop in the summer season, letting users buy products from within Instagram Explore. A dedicated shop tab will also be added to the navigation bar later this year so that buyers can access Instagram Shop with a single click.

A new live shopping feature is also coming to Facebook and Instagram, making it possible for businesses to advertise and sell their products right from a livestream. Once a seller or creator tags a product from his shop before going live, they will be displayed at the bottom of the live video for buyers to check them out and buy.

Source: Facebook

I’ve been writing about consumer technology for over three years now, having worked with names such as NDTV and Beebom in the past. Aside from covering the latest news, I’ve reviewed my fair share of devices ranging from smartphones and laptops to smart home devices. I also have interviewed tech execs and appeared as a host in YouTube videos talking about the latest and greatest gadgets out there.
You May Also Like
Twitter Spaces
Twitter allows everyone to host Spaces on Android & iOS, tests ’downvote’ on desktop
Less than a year after testing live audio rooms, Twitter is now finally rolling out Spaces to most users on the social network
Windows 11
Windows 11 leaked screenshots showcase how Android apps will work
Ever since Microsoft announced that Windows 11 will support Android apps, we’ve been anxiously waiting to get our hands on the new feature and try it out.
Apple Music on Sony PlayStation 5
Apple Music might soon be available on Sony PlayStation 5
Apple Music might finally make it to the Sony PlayStation 5 gaming console, allowing you to listen to your favorite Apple playlists, songs, and more.