We may earn a commission for purchases made using our links.

Facebook’s NPE experimental projects division released a new app called Hobbi back in February this year, aiming to take a stab at the domain of Pinterest. Well, the ‘hobby and project documenting’ app is going to have a rather short lifespan as the company is pulling the plugs on it next month.

As per a TechCrunch report, Hobbi users have been informed via an in-app notification that it will stop functioning on July 10. Facebook has not specified why Hobbi is going to the graveyard, but it appears that low user engagement might be at play here. Notably, the app never made it to the Android side of the smartphone ecosystem.

Sensor Tower estimates that Hobbi only clocked 7,000 downloads in the months since it debuted on the App Store, and Apptopia also pegs the download figures at less than 10,000, with almost negligible growth in May and June. It appears that Hobbi will go down as yet another attempt to emulate the key appeal of a successful app, Pinterest in this case.

You May Also Like
Apple says cloud gaming services like Stadia and xCloud violate App Store policies
With Apple’s current stance, don’t expect to stream console or PC games via the cloud on your iPhone or iPad anytime soon in the future.
Instagram retained your private messages even after you deleted them
The bug was fixed earlier this month.
Twitter accounts of government officials and state-backed media will now be labeled
The social media giant will also stop amplifying accounts or tweets from state-backed media outlets on the home page, timeline or search through its recommendation algorithm.