The transition from Z to X is complete as Sony’s new series of smartphones are heading to market in Europe today. Sony Mobile has opened pre-orders for the Xperia X, the lower-end Xperia XA and, in some markets, the top-tier Xperia X Performance. And it’s doing so with some hullabaloo.

For one, it’s offering its SmartBand 2 at half-off with a valid pre-order. In the UK, it’s a £50 discount while in most of Europe, it’ll be around €55.

Also, in France, the UK, Germany, Spain and the Netherlands, buyers of each product (where applicable) can have their pre-orders completely reimbursed. Yep, a free Xperia. One customer per product per week will be chosen up through the week of official release. If you pre-order multiple products, you have that many chances to win per week for however many weeks each product’s respective pre-order period lasts.

This leads to the launch dates: for the Xperia X, it will be on May 23; the Xperia XA will be on June 20; and the Xperia X Performance will be last to launch on July 3.

And now, we get to pricing and Xperia X Performance availability:

Country Xperia X Xperia XA Xperia X Performance
France €599 €299 €699
Germany €599 €299
Italy €629 €299 €729
Netherlands €599 €299 €699
Spain €629 €329 €729
Sweden 5790kr 2990kr 6490kr
UK £469 £239

Sony seekers in the states will have to do with wishful thinking in the meantime.

Source: Sony (FR, DE, IT, NL, SP, SE, UK)
Via: Xperia Blog

You May Also Like
Huawei Mate 30 Pro review

Huawei Mate 30 Pro review: the best phone you can’t get, and that’s OK

In our Huawei Mate 30 Pro review we’re trying to answer the question of whether the phone can survive without Google support, and should you buy it?

Companies could soon get licenses to sell to Huawei

Good news for Huawei: In a recent Bloomberg interview, Commerce Secretary W. Ross said he was optimistic about reaching a “Phase One” China deal this month.

OnePlus CEO: we will stick to our two-phone strategy for now

OnePlus CEO Pete Lau talks about the company’s two-phone strategy, and how it will remain unchanged for the foreseeable future.