$50 million is apparently what separates how much consumers spent during Cyber Monday and Black Friday.
Adobe has released metrics for Cyber Monday sales online as well as platform traffic. The numbers come out of 80 percent of transactions from the top 100 US retailers and 75 percent of transactions from the top 500. on the web and, just like with Black Friday, we’re looking at record numbers this year.
The firm is estimating $3.39 billion worth of sales, a year-over-year growth of 10.2 percent and only beating internal estimates and Friday’s sales by just a little bit. By platform, smartphones made up 44 percent of pageviews, but only 25 percent of sales. Tablets took 9 percent of traffic and 10 percent of purchases. Desktops made up the rest of that share. It’s likely that mall strollers weren’t on their phones yesterday. Instead, we think office dwellers were taking “extended lunch breaks”.
Average cart checkouts on iPhones were around $139 while Android phone users bought $124 per order.
Visit-to-purchase conversions improved on an annual basis on all levels, though they are still at lower levels than Black Friday conversions. Smartphone conversions were marked at 1.9 percent while tablets switched over 3.7 percent of visits and 4.3 percent of desktops as well.
Of our technology interest, iPads and Amazon Fire-branded products were the fourth and fifth best performers.
Overall, November has brought in just under $40 billion of online sales to the top businesses in the US with 31 percent of sales coming from mobile devices.