Continued polling on Samsung brand shows little impact from Galaxy Note 7
A Reuters/Ipsos poll continues to track mostly positive consumer attitudes toward Samsung through the beginning of November, weeks after the last Galaxy Note 7 was sent out the factory door — its shelf life cut short thanks to a terminal recall over exploding batteries.
27 percent of consumers who were aware of the Note 7 recall said they would still have Samsung as a first preference brand for a new smartphone today. Even 25 percent of those unaware of the recall would be out shopping for a Samsung phone today.
Overall loyalty for the company stood at 91 percent for smartphones and 92 percent for other products.
The survey, conducted from October 26 to November 9, did not take into account the possibility of the recall being motivator for or against staying with Samsung products. However, Jan Dawson, analyst for Jackdaw Research, believes that early adopters, whom the recall targeted, set themselves apart from the general consumer pool.
“Your own personal experience trumps what you read and what people tell you,” Dawson said.