We’re on the edge of another year, but also the end of the fourth calendar quarter of the year. Apple is expected to disappoint with iPhone sales this quarter as it has consistently been rumored to have cut orders at its suppliers. While the iPhone XS, iPhone XS Max and iPhone XR haven’t been performing, they have made way for older models such as the iPhone X and iPhone 8.

And with a weak holiday season expected, it’s only natural that the declines will continue on through to the dead of winter. Citi analyst William Yang wrote in an investment note that the bank was lowering its first quarter shipments outlook by 10 percent to 45 million iPhones — nothing to scoff at, though it does undo a lot of growth in winter sales.

The iPhone XS Max, which has been tracked elsewhere as the most popular $1,000+ model this year, is expected to take a blunting in demand with estimates dropping 48 percent.

Ming-chi Kuo, a veteran Apple watcher at TF International, had lowered his forecast earlier this month to a mean figure of 40 million.

Apple announced in its last earnings report that it would no longer provide unit sales figures for most of its products, including iPhones.




Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.

You May Also Like
Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite tipped to have flat display, Mi 11-like camera island
It could be launched soon.
Samsung Galaxy A52
Samsung’s upcoming Galaxy A52 fully leaked with renders, specs, and pricing in tow
Samsung Galaxy A52 will reportedly set buyers back by €349 (~ $420) for its 4G LTE model, while the 5G model will cost €429 (~ $520).
Huawei Mate 40 Pro review
HUAWEI Mate 40 Pro review: keeps getting better and better
It’s the software and ecosystem efforts of HUAWEI that allow me to finally recommend a flagship like the Mate 40 Pro without reservations.