Chrome is arguably the fastest web browser, and also the most demanding one. Google is now trying to somewhat improve the latter by cracking down on ads that consume a disproportionately high amount of data, drain the battery life, and strain the system resources.

Google says it has found a small fraction of ads that exhibit such behavior, and to tackle the issue, Chrome will limit the resources used by an ad before users can interact with it. Once an ad reaches the limit, Chrome will remove it and will show an “Ad removed” message at that spot. Here’s how it looks:

Google is creating a limit of “4MB of network data or 15 seconds of CPU usage in any 30 second period, or 60 seconds of total CPU usage” for ads on Chrome. Surprisingly, only 0.3% of ads go past this limit, but that small fraction of ads alone accounts for 27% of network data used by ads and 28% of all ad CPU usage.

Google says it will test the new ad behavior monitoring experiment over the next few months before implementing it in August.

Source: Chromium Blog

I’ve been writing about consumer technology for over three years now, having worked with names such as NDTV and Beebom in the past. Aside from covering the latest news, I’ve reviewed my fair share of devices ranging from smartphones and laptops to smart home devices. I also have interviewed tech execs and appeared as a host in YouTube videos talking about the latest and greatest gadgets out there.
You May Also Like
youtube dislikes pocketnow
Two years later, YouTube has finally made up its mind about dislikes
YouTube is doing an experiment by hiding the number of dislikes accumulated by a video for a small bunch of users.
whatsapp migrate
At last, WhatsApp starts testing chat history migration between Android and iOS
WhatsApp will reportedly enable chat history migration between Android and iOS once the upcoming multi-device support tool is released.
linkedin leak
After Facebook, data of half a billion LinkedIn users put up for sale online: Report
The leaked data contains LinkedIn profile IDs and URLs, names, email address, mobile numbers, employment info, and social media profile links.