Chinese smartphone market grows as 100 million units get shipped last quarter
The Chinese smartphone market is one of the largest in the world. As a matter of fact, in 2012, the Chinese smartphone market was the number one market in the world, followed by the US, and, according to trends and additional data, that ranking doesn’t seem to change any time soon. It shouldn’t come as a surprise, then, that according to a recent DigiTimes research, smartphone shipments in China grew 10.8% in the last quarter of the 2014 compared to the previous one, and 13.2% compared to 2013.
Translating that into numbers, more than 100 million units were shipped on the Chinese smartphone market (103.9 million, to be specific, according to DigiTimes) in the last quarter of 2014 alone. The huge number (and the growth behind it) is mainly driven by the release and availability of the iPhone 6, as well as cheaper 4G phones manufactured by domestic smartphone makers.
While international brands account for 30% of the Chinese smartphone market, Apple is in a comfortable leading position with a 15% share, followed by Xiaomi, and Samsung. These three manufacturers together account for 40% of the smartphone market in Q4 2014.
87.8 million smartphones are expected to be shipped this first quarter of 2015, which is indeed 15.5% down from the previous quarter (described above), but up 0.9% compared to Q1 of 2014.