Oppo, Vivo rise to join Huawei as top-selling Chinese OEMs

When we’re looking at the biggest smartphone brands around, it’s almost not even worth paying attention to the top two: Samsung dominates the market, and Apple’s got itself a reasonably comfortable second-place spot. But move a little further down the list, and the fight starts getting interesting. Huawei’s been a distant third for a while now, but could the company ever get to the point where Apple needs to be worried? And while Xiaomi and Lenovo filled out the top five last time we looked, will their fortunes hold? The latest global shipment figures are out, and they show some big shake-ups among Chinese smartphone brands.

Huawei’s still in third, but over the course of the past year its share has risen from 5.2% to 8.2% – still way behind Apple’s 15.3%, but closing in on striking distance.

Our next two spots, though, are an entirely new game: Xiaomi and Lenovo didn’t even make the list this time around, with Oppo (at a 5.5% share) and Vivo (at 4.3%) taking their places. For both manufacturers those numbers represent some big gains, rising from last year’s 2.2% and 1.9% shares, respectively.

Theories behind the change suggest that Chinese shoppers in particular are starting to look for slightly higher-end, somewhat more expensive phones than they’ve sought out in the past.

On the whole, smartphone growth – well – isn’t really growing. From 334.4 million units shipped in Q1 2015, this past quarter only moved 334.9 million phones.

Source: IDC
Via: The Verge

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!