Xiaomi‘s physical footprint is set to expand exponentially through 2020 after spending most of its incorporation doing business online.
CEO Lei Jun said that the company will expand from 25 retail stores to 1,000 by 2020. All of them will sell the televisions, drones, routers, air purifiers, kitchenware and, yes, smartphones that the company has made itself known for. We’re not sure if that total will include foreign stores as other OEMs, like ZTE, claim to be building.
“We want consumers to touch and test our products with the core technologies in the stores,” Jun said.
It’s fighting off smartphone rivals Huawei and BBK, owner of the OPPO, vivo and OnePlus brands, and digital media company LeEco, which has recently made a drastic expansion into lifestyle technologies.