CEO wants to open 1,000 Xiaomi stores in three years

Xiaomi‘s physical footprint is set to expand exponentially through 2020 after spending most of its incorporation doing business online.

CEO Lei Jun said that the company will expand from 25 retail stores to 1,000 by 2020. All of them will sell the televisions, drones, routers, air purifiers, kitchenware and, yes, smartphones that the company has made itself known for. We’re not sure if that total will include foreign stores as other OEMs, like ZTE, claim to be building.

“We want consumers to touch and test our products with the core technologies in the stores,” Jun said.

It’s fighting off smartphone rivals Huawei and BBK, owner of the OPPO, vivo and OnePlus brands, and digital media company LeEco, which has recently made a drastic expansion into lifestyle technologies.

Source: Shanghai Daily
Via: Engadget

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Jules Wang
Jules Wang is News Editor for Pocketnow and one of the hosts of the Pocketnow Weekly Podcast. He came onto the team in 2014 as an intern editing and producing videos and the podcast while he was studying journalism at Emerson College. He graduated the year after and entered into his current position at Pocketnow, full-time.