Casio prepares to launch its first smartwatch next March

Smartphone manufacturers and upstarts like Pebble may have led the charge for the initial waves of smartwatches, but now we’re at a place where traditional watchmakers are finally coming around to getting involved. That includes companies like Tag Heuer, which is gearing up to start sales of its own Carrera Wearable 01 later this year. And while we’re very much looking forward to seeing what the company can put together, that model’s going to be a very expensive prospect, selling for around $1400. Today we’re talking about another established watch brand* that’s looking to jump on this smartwatch bandwagon – and one that will do so in a much more affordable manner – as we get word of Casio’s plans to introduce a model by the end of March.

Here’s what we know: Casio is shooting to deliver a smartwatch that “won’t break easily, is simple to put on and feels good to wear,” with an emphasis on being primarily a watch, rather than a tiny wrist-borne computer with time-telling as an afterthought. While that may raise some eyebrows about just where this device might fall on the notifier/fitness tracker/full-blown smartwatch spectrum, Casio clearly refers to the device as a “smartwatch.”

The wearable’s price tag also supports the idea of this being a well-equipped model, with plans to sell the smartwatch for somewhere around $400 – more expensive than the bulk of the Android Wear field, but on par with some of Apple’s options.

Casio isn’t yet offering any details about phone compatibility, nor what OS its smartwatch may run.

* – OK, Casio technically makes smartphones, too, but it’s far better known for its watchmaking.

Source: The Wall Street Journal
Via: phoneArena

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Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!