Boomerang from Instagram arrives to help you make short, looping videos
Long-form video messaging? That’s for film school kids, man. Six-second-long Vine clips? I don’t have all day to watch your videos, you know. In the world of video-based communication, it really seems like less is more these days, and much in the same way that Twitter’s character limit has helped inspire users to find new, concise, and sometimes even exciting ways to express themselves, video messaging is also learning to embrace the restrictions that shorter clips can impose. Today Instagram launches a new super-condensed video system, as it introduces its Boomerang apps for iOS and Android.
Boomerang captures a burst of still photos and combines them together into a compact one-second-long clip, set to loop four times.
Users can share those videos however they choose, whether on Instagram itself, or their competing social platform of choice (Instagram and Facebook are understandably the defaults).
Taking heavy inspiration from animated GIFs, there’s no need to worry about sound (and considering the looping format, playing the same frames forward and backwards, sound wouldn’t make a lot of sense to begin with). But at least from our initial experimentation with the app, there doesn’t appear to be any way to make GIFs directly, instead saving all content as MP4 video. Perhaps that’s an oversight Instagram will address in a future release.