I know BLU is mostly known for budget smartphones, but this device is actually one you need to pay attention to. 2015 has been BLU’s boldest year when it comes to design and hardware improvements, and the BLU Pure XL is proof of the company’s evolution. At a time when smartphones are toning down price tags and beefing up specs, it’s always interesting to see a competitor defy everyone with a smartphone that’s aggressively priced, and doesn’t compromise on the spec sheet.

As it stands, if you want a smartphone with 64GB of storage, the closest batch start at around $700 depending on the particular flagship that you pick. Want to add a fingerprint scanner? Well then you’re still in the market for a flagship. Want a QHD display? Yes, you’re still in flagship territory. So how would you feel if a company like BLU would provide you with a smartphone that includes all this, and more for just $350?

Could it really be that this company is singlehandedly trying to make everyone else’s price tag look bad? Maybe, but we all know that there’s no such thing as a perfect device, so that’s what our full video review is for.