BlackBerry Z10 – After The Buzz, Episode 17 (Video)

Most new-device launches go the same way: usually the press gets review units before they’re widely available, and we get to use them for a few days -or a week if we’re lucky- as we work on our review.

Then press day arrives. The embargo on media coverage lifts, and everyone posts their reviews and videos at the same time. It’s a huge frenzy, commenters go nuts, and it’s a giant explosion of frantic opinion-sharing activity.

For about … a day. And then it all goes away. Sure, there’s followup coverage as people find bugs and hidden features, but after that initial blast, not many people revisit the device to see how it feels a few weeks or months later, because everyone’s already focused on the next big deal coming down the pipe.

So let’s do something about that. Let’s see how we feel about devices when they’re not shiny and new anymore. This is After The Buzz.


When Thorsten Heins unveiled the BlackBerry Z10 at its announcement event in January, he said it marked the start of a new beginning for the company. Indeed, so high were the stakes for the downtrodden former superstar that it changed its name that same day. The stodgy old RIM gave way to the iconic brand it borrowed from its most-famous product line, and that line gained a brand-new all-touch smartphone in the Z10 – a modern device for a new, keyboard-less world.

blackberry 10 logo

Since then, the phone has taken quite a roller-coaster ride; though it was generally well-received, including in our own BlackBerry Z10 review, it soon gained a reputation for high return rates – a reputation that BlackBerry and others shouted down in short order. And though its splashy release was soon eclipsed by other, more-visible flagship debuts, a majority of the early adopters we polled earlier this month seemed quite happy with their new BlackBerrys. And the company recently announced, with well-deserved pride, that the app count in its BlackBerry World storefront has already surpassed 120,000 titles.

Now, as its QWERTY-packing companion, the BlackBerry Q10, starts rolling out to carriers around the world, it’s time to take another look at the full-screen flagship that kicked off the age of BlackBerry 10. How well -or poorly- has it aged in the months since its release, and what does that say for the platform and the company behind it? These are the questions After The Buzz was built to answer. Click below for the series’ first ever BlackBerry review redux, then jump to the comments to share your own BlackBerry stories, new or old!

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About The Author
Michael Fisher
Michael Fisher has followed the world of mobile technology for over ten years as hobbyist, retailer, and reviewer. A lengthy stint as a Sprint Nextel employee and a long-time devotion to webOS have cemented his love for the underdog platforms of the world. In addition to serving as Pocketnow's Reviews Editor, Michael is a stage, screen, and voice actor, as well as co-founder of a profitable YouTube-based business. He lives in Boston, MA. Read more about Michael Fisher!