BlackBerry’s desperate Hail Mary pass last fall couldn’t be converted into an immediate touchdown, and the clock might be running out on the Canadian security and productivity specialist that probably got with the Android times a little too late.
CEO John Chen insists things are looking up, and a hardware profit isn’t too far off, but Priv sales numbers reportedly failed to meet even modest analyst expectations. Worse yet, an unnamed “high-level” AT&T executive recently told CNET “we’ve seen more returns than we would like”, which suggests many of the very few buyers of the phone are disappointed to receive the unfocused hybrid.
Apparently, BB “loyalists” simply can’t wrap their heads around the new operating system adopted by the long-struggling software and hardware designer, while the average Android enthusiast is almost impossible to persuade into purchasing a costlier device than high-end Samsung Galaxy models.
Of course, that’s no longer the case, following several round of first and third-party discounts, but it may well indeed be too little, too late for the BlackBerry Priv. Not the Hamburg and Rome, though their prices will need to be right off the bat, and AT&T convinced to try again, possibly one last time, alongside Verizon and T-Mobile, at the least.