The main selling point for BlackBerry to give the Priv its rather expensive price tag, is the added level of security. BlackBerry is legendary for being the brand that even high-level government agencies trust for more than a decade, and with the recent Stagefright Android threats, we do wonder how the the company plans to retain its title. Today the company has published a blog post that explains the process, even if it only leaves us more skeptical.
According to BlackBerry, the Priv will receive monthly security updates. This is all good until you start doing the math on the whole process. To start, Samsung and LG have also committed to monthly security updates once Google publishes them, and well, the procedure doesn’t seem much different for BlackBerry. Google publishes these in a silent matter before things go public in order to give OEMs a safe start in fixing the problem, but so far it seems that BlackBerry doesn’t have any added benefit to any other OEM. Then there’s the carrier problem, where BlackBerry acknowledges that these will have to commit to BlackBerry’s update program in order for users to get timely updates. Once you add the company’s BES for business to also approve these updates, and you’re looking at a rather complex way to differentiate its product.
Obviously it’s too early for us to judge the BlackBerry Priv when compared to the likes of Samsung and LG, but we’ll learn more when our review process begins.