It’s hard not to get psyched about BlackBerry’s beautiful, dual-curved, powerful, productive and, above all, super-secure rookie Android effort at first glance, but are people willing to risk 700 whopping bucks on the precarious company’s last-minute “Hail Mary pass?”
Yes, they are, it turns out, at least judging by pre-order delivery times estimated on the Canadian manufacturer’s website, and third-party retailer shortages. It was only yesterday that we saw Shop BlackBerry shipping slip to “the week of November 23”, and already, new prospective buyers are cautioned their purchases can’t be fulfilled before November 30.
That’s valid for the US, UK and Canada, and while several alternatives are available in all three key markets for the BlackBerry Priv, not many of them feel very sensible. Stateside, for instance, the touchscreen/QWERTY keyboard hybrid went up for sale at Amazon, quickly became the number 1 new release in unlocked cell phones, and just as quickly, depleted all allotted inventory.
Before you even think it, yes, it’s possible BB merely had a couple thousand units to sell on Amazon in the first place. Meanwhile, Best Buy is likely yet to receive any stock, listing the Priv online as “coming soon”, with both shipping and store pickup deactivated.
Finally, B&H PhotoVideo continues to claim the BlackBerry Priv will launch on November 20, as planned all along, but that either won’t happen or the camera specialist is talking supply in the hundreds of copies. Bottom line, production needs to be ramped up ASAP for ambitious sales goals to ever be met.