While millions of people still chose to rush to brick and mortar stores early Friday morning, before they could even properly digest their previous-day festive turkey meals, causing the now customary brawls over the last discounted HDTV, many others welcomed the future of retail, lifting their fingers merely to add marked down items to digital shopping carts.
Exactly how much money did Americans spend online this Black Friday? A colossal $2.74 billion, according to Adobe estimations, in addition to $1.73 billion on Thanksgiving. The grand total was reportedly up more than 16 percent compared to last year, if Custora E-Commerce Pulse stats harvested from 200+ e-tailers and 500 million anonymized shoppers are correct.
Back to Adobe’s numbers, it seems roughly $905 million BF sales alone were generated by orders placed on mobile devices, including $670 mil via iPhones and iPads, and just $230M from Androids. Android phones even fell behind iPads, which are nowhere near as popular as a couple of years ago, with $180 million vs 50M.
Meanwhile, iPhones accounted for a remarkable $368 million tally, and Android tab users only bought $50 million worth of merchandise. Wait, how about other platforms? Well, it appears the mobile duopoly has gotten so bad that Windows Phone and BlackBerry OS barely seized 1 percent of the pie, at a combined $5 million or so.
At the end of the day, desktops managed to beat handhelds and slates, but the latter category continues to surge, from a 27 percent share of online Black Friday 2014 sales to 33.2 this year. As far as actual top sellers are concerned, Samsung 4K TVs, second-gen Apple iPad Airs, Xbox Ones, iPad minis, and Sony PlayStation 4s purportedly led the ranks.