NYC video maven Casey Neistat launches vlogging app Beme
You might know Casey Neistat. He’s a logged a bunch of calories. He’s ridden on Citi Bikes. He’s snowboarded through Midtown. All of that’s on YouTube. Neistat co-founded Beme, Inc. as a social technology company. And Beme is the name of the app it has officially come out with.
It’s been on iOS for a while now as a beta, but it’s now finally out for reals. And it’s on both the App Store and the Google Play Store.
If you’re into video blogging, prepare to be shaken. If you’re not, you too. Beme doesn’t have a viewfinder. It turns off the screen while you’re recording a video. All you have to do is cover up the proximity sensor of your phone — Neistat’s all into holding it against his chest — and, as Kevin Spacey says in the video above, supposedly unsolicited, “you have to use your eyes and take it all in and engage in actual, real life.”
It takes the production value away from fanciful vlogging and replaces it with the act of reaction. For real. “Honestly.”
When you’re done recording, pull the phone away from you and the clip you just recorded will automatically get shared into one, giant feed. It’s as simple as that. People can react to your video not with “likes” or “favorites,” but with pictures of themselves reacting to your video.
While Beme makes a statement in its concept, the technical aspects of this app could play red rover with privacy, especially where the law comes on top of shooting audio/visual in certain places. But it sounds like fun.