Yes, We’re Going to Cover BB10; Here’s Why
The problem with BlackBerry news has been, at least until recently, that it just wasn’t very interesting. Sure, we’d occasional get news of some hot new hardware, but then RIM would milk the life out of those devices; as of today, the Bold 9900 is still the company’s top model, and it launched eighteen months ago. Even on the software side, there was little happening to grab our attention, and especially in light of all that was going on for iOS, Android, and even Windows Phone, it was really hard to find a reason to care that much about BlackBerry.
Everyone likes a good story about a second chance, though, and in spite of RIM taking its sweet time in putting BlackBerry 10 together (we’ve been talking about it since mid-2011), we’re really excited to finally get our hands on what it’s cooked up. Leaks have already revealed a lot of what we can expect from BB10, and it seems clear that RIM’s put a lot of thought into a platform with an accessible UI, convenient social networking through the BlackBerry Hub, a solid selection of apps thanks to RIM’s commitment to porting events, and new ways to access media.
We also like the idea of a little fresh competition in the mobile space. We get some of the most innovative developments when companies are trying to outdo each other, and RIM’s return to relevancy could be just what we need to help shake things up.
Maybe you’d like to wait until you’re able to get your hands on some hardware before passing judgment, but what are your impressions on how RIM’s been handling the move to BlackBerry 10? Has it manged to capture your attention?