Another bank turns its back on Windows Phone, broadening app gap
The issue of app availability across platforms found itself in the news again last week, as BlackBerry CEO John Chen made a (by many accounts misguided) plea in the name of net neutrality to legally force developers and content providers to bring their work to his platform. We discussed the issue at some length on the Pocketnow Weekly podcast, where Editorial Director Michael Fisher offered evidence of the app gap on another platform, pointing out how Chase was in the middle of pulling the plug on its Windows Phone app. As it turns out, Chase isn’t the only financial institution leaving Microsoft’s smartphone users in the dust, and today we learn of another bank taking the same steps, as Bank of America reveals its intent to shutter its own Windows Phone app.
Bank of America customers have another month to go before the app is killed off, scheduled to occur sometime in the early days of March. Once access to BoA’s services through the app is disabled, the company’s website will be the sole means by which WP users will be able to interact with their accounts on the go.
If there’s any silver lining in all this, it’s that there’s no immediate sign that BoA will similarly be killing its Windows 8.1 app, and while that doesn’t do much to help Windows Phone users at the moment, it’s possible that the eventual arrival of Windows 10 and its universal apps could mean that we’ll ultimately see a BoA app return to Microsoft’s mobile platform. But for the many months to go before that dream has a chance of becoming a reality, this is still a crappy way to treat customers, and a blemish on Windows Phone’s otherwise-slowly-improving reputation on the app-availability front.