We may earn a commission for purchases made using our links.

LG’s marketing campaign for the latest and biggest Android phone has gotten off to a strong start in Korea with boy band BTS sharing what they like about the new device. As for the US, we get comedienne Aubrey Plaza stunt-crashing through a wall and trying to convince “Ryan” to switch out his slow phone for a new one — specifically, the G7 ThinQ.

The main 30-second spot shows all of this off as well as one of the phone’s differentiators: being able to say “Hey Google” and then ask it to take a selfie — which, in our current environment of Google being this giant data overlord that’s perceived to be becoming evil, may be a feature that will turn out to be a bad idea in retrospect.

The mention of the “slow” old phone also gives a tip off to iPhone owners who have had their device’s performance throttled down by Apple.

Single-topic 10-second cuts have also been cut with focuses on AI Cam and the Boombox speaker features. The key question to viewers: “What’s it gonna take for you to switch to LG?”

[carousel interval=”0″] [panel][/panel] [panel][/panel] [panel][/panel] [/carousel]

We suspect that these spots will take to air on television if they have not yet already. The Plaza commercial has been seeded on Twitter where it has already gotten 1.57 million impressions in a day.

You May Also Like
Pocketnow Daily: Samsung Galaxy Unpacked: It Begins! (video)
On today’s Pocketnow Daily, we talk about the recently launched Samsung Galaxy Z Flip 5G, leaks of the Galaxy Note 20, the camera in the iPhone 13 and more
Nubia Red Magic 5S to be launched on July 28
It will be an upgraded version of the Red Magic 5G
ASUS ROG Phone 3
160Hz refresh rate on a smartphone? You can enable it on ASUS ROG Phone 3
The ROG Phone 3 has a hidden 160Hz refresh rate mode.