As digital media player competition heats up with new Google, Amazon, Roku and Xiaomi releases, plus an inevitable 4K Apple TV upgrade coming sooner or later, you can bet the farm on some irresistible Black Friday 2016 Fire TV or Chromecast deals.

But not even Staples will be able to hook you up with a discounted fourth-gen Apple TV or a free Amazon Fire TV Stick. If you’re in the market for one of those two, it might therefore be wise to wait until AT&T finally launches its VOD service, dubbed DirecTV Now, sometime by the end of the year.

According to very credible inside information, a one-month $35 subscription to Ma Bell’s Netflix and Hulu challenger will score you a complimentary Fire TV Stick, while paying for 90 days of ad-free TV content in advance could waive the regular $150 extra costs of an Apple TV set-top box.

It sounds like an extraordinarily compelling introductory offer sans other strings attached, seeing as how you’ll probably be able to cancel your DirecTV Now membership after your initial 30 or 90 days. It’s almost too good to be true, so let’s wait for AT&T’s confirmation, fine print, as well as details on channels included in the $35 base package.

We already know HBO, Cinemax and other “premium” networks will cost extra, and oddly enough, it seems certain programming, like local NBC channels, can only be streamed on smartphones, tablets and PCs, and not also HDMI dongles or microconsoles.

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