On one hand, you have to give it up for Asus and its willingness to take a chance on both Google Tango AR and Daydream VR technology, none of which is what you’d call ready for primetime or mainstream popular just yet.

Then again, the no doubt tricky to produce ZenFone AR might be the very reason the mass-oriented ZenFone 4 family is taking so long to go official, let alone actually start selling in the handful of markets already tackled by their extra-immersive cousin.

Speaking of, we’re pleasantly surprised to see the Asus ZenFone AR commercially launched in the UK today after India just last week, especially given the Taiwanese OEM’s absence from the British mobile device market over the past few years.

The company’s local e-store should kick off pre-orders any minute now, and you may want to pull the trigger as soon as possible to get a super-early adopter gift box including a complimentary case, screen protector, headphones and Daydream View headset, all contained in a special, stylish wooden chest.

All pre-orders qualify for the Daydream View freebie, which is nice, taking a bit of the sting out of having to pay an exorbitant £799 ($1,035) for an 8GB RAM-packing, 128 gig data-hoarding, 5.7-inch Quad HD-sporting handheld.

Meanwhile, Asus has officially started to build buzz around the ZenFone 4 lineup on social media, with teaser images unsubtly hinting at dual camera arrangements, powerful zoom and enhanced laser autofocus capabilities.

Unfortunately, it’s still unclear when might be “time to see MORE”, “time to be more than ONE”, “time to be CLEARER”, “time to see more than ONE.” Soon, obviously, but how soon?




Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).

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