Google Tango-based Asus ZenFone AR phone coming at CES, all-in-one VR device later in 2017

Like most other non-Chinese mobile and PC hardware manufacturers, Taiwan-based Asus had a relatively poor Q3 2016 financial showing, and although the ZenFone 3 family, ZenPad 3S 10 and ZenWatch 3 are due to spread worldwide this quarter, they’re only expected to generate a small profit.

In the long (-er) haul however, there are a few avant-garde products reportedly in the pipeline likely to boost the company’s profile as a global industry innovator. In addition to that very inconspicuous leather-strapped VR headset quickly showcased at Computex a while back, and one of those low-cost Windows 10 PC-compatible HoloLens alternatives, Asus is also working on a so-called “all-in-one” virtual reality device.

This would stand out from the HTC Vive and Oculus Rift-led pack with “built-in cameras, sensors and controllers”, not needing a connected computer or smartphone to immerse you into a parallel universe.

It remains to be seen now if Asus can meet its self-imposed Q3 2017 deadline for the AIO VR headset’s release, and whether or not Google or Samsung might get a head start in a no doubt potential-brimming market segment.

But first, it seems CEO Jerry Shen spilled the beans on the ZenFone AR’s debut during January’s CES Las Vegas event, with the “competitively priced”, super-advanced smartphone following in Lenovo Phab 2 Pro’s Google Tango-supporting footsteps.

We don’t know an awful lot about the world’s looming second ever augmented reality phone, just that it’s coming several months before the ZenFone 4 lineup with “enhanced cameras.” Color us intrigued.

Share This Post

Watch the Latest Pocketnow Videos

About The Author
Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).