Theatrical mode – engaged. With under two weeks to go until the formal introduction of the ZenFone 3, ZenFone 3 Deluxe and Max at the Computex trade show in Taipei, and possibly a month or so left before commercial launches in select global regions, Asus does what it often does best.
A fast-paced 35-second trailer set to hypnotic music offers a quick glimpse at the “revolutionary” upcoming Android phones, revealing enough about them to whet our appetite, capture our imagination and preview some very specific major upgrades, but also leaving out plenty.
We see the three “desirable” handhelds side by side near the end of the video, albeit in partial obscurity and only from behind, with the purported ZenFone 3 Max looking imposing even next to the Deluxe version that may itself sport a relatively large 5.5-inch screen.
Since we doubt the sequel to the 5.5-inch battery powerhouse will measure 7 inches in diagonal, perhaps both the ZenFone 3 and ZenFone 3 Deluxe are to settle for displays in the 5 to 5.2-inch range. Or maybe Asus is teasing just two third-gen ZenFone models here, plus a new ZenPad.
Either way, we have confirmation of a substantial redesign of at least rear-facing cameras, which are rectangular and much larger than before, with a build quality improvement also in the pipeline by the looks of things, as glass and metal take the cheap plastic’s place.
Will Asus embed fingerprint readers into its now customary volume rockers on the back? Could audio controls be relocated instead? Might we see a front-fitted home physical button capable of doubling as a fingerprint scanner on at least one of the upcoming ZenFone 3 variants? No way to know for sure until May 30… or the next “theatrical trailer.”