Huawei is without a doubt the greatest performer of the Android landscape so far this year, and we have no reason to believe the Nexus 6P manufacturers’ impressive growth will stop in Q4. Xiaomi also surged from the OEMs’ second tier to the global top five, LG phones seem to be on the rise at least stateside, and lower in the ranks, companies like OnePlus or LeTV threaten HTC or BlackBerry’s survival.
But there’s one more device maker that managed to vastly improve its sales numbers in 2015, not getting the media attention it maybe deserves. We’re talking about Asus, viewed first and foremost as a PC specialist until not long ago, focused on tablets as well starting with the Nexus 7 in 2012, and currently looking to capitalize on the ZenFone family’s thriving popularity.
We don’t yet know it the ZenFone 2, alongside its countless derivations, will ever reach 30 million unit shipments (probably not), but CEO Jerry Shen expects all Asus handhelds to rack up 20.5 mil sales for the whole of 2015.
That would allow Taiwan’s most profitable brand to meet ambitious goals set at the beginning of the year, with 13.5 million copies disposed of between January and September, and an additional 7M or so forecasted to sell during the crowded holiday quarter.
In 2016, Shen estimates another colossal hike, of nearly 50 percent year-on-year, to around 30 million units. But Asus apparently intends to streamline its somewhat scattered product portfolio, keeping the number of new SKUs below 10, 20 percent of which shall be powered by MediaTek chips.
Intel SoCs will remain exclusive to “premium” models, with Qualcomm adoption “ramped up.” Sounds like a great, all-pleasing plan, don’t you think?