Asus ‘aggressively’ targets Indian market with locally produced phones
A top five PC manufacturer in the yearly sales rank for half a decade now, and a protagonist of the low-cost Android tablets’ rise against iPads starting with the 2012 Nexus 7, Asus has only raised its previously modest smartphone aspirations earlier in 2015.
The relatively inexpensive 4GB RAM-packing ZenFone 2 essentially put the Taiwanese OEM on the map, including stateside, and the expansion efforts will soon enter a new phase, as Asus plans to join forces with Foxconn, and build phones in India.
Why is India the promised land all of a sudden? Firstly, because it’s the world’s second-most populous country, yet the smartphone penetration rate sits at a humble 10 percent, compared to over 60 in China.
Also, the local government has introduced a program called “Make in India” last year, which has since attracted Huawei, Xiaomi and Lenovo’s entries to the nation’s handheld R&D and assembly landscape. For starters, Asus aims to manufacture 150,000 combined ZenFone 2 Laser and ZenFone Go units per month through the end of the year in India, which should cover around 80 percent of local demand.
By 2016, the goal is to achieve 5 percent regional market share after an “aggressive” push, then the sky will probably be the limit for the ZenFone family’s global spread endeavors. It remains to be seen if maybe ZenWatches will be similarly expanded in a territory where users should appreciate the wearable lineup’s respectable bang for buck factor.
Source: The Times of India