ASUS gets ready for IFA event, but will it have anything new to share?

One of the biggest trade shows of the year for smartphones, tablets, wearables, and more is sneaking up on us fast, with IFA 2015 a mere two weeks away. We’re looking forward to bringing you all the great new products the manufacturers involved have to announce, with the help of the Pocketnow crew we’re sending to Berlin to cover the event. As we start planning whose hardware we want to check out first, ASUS has just dropped a teaser for its own event, alluding to all variety of product types.

From phones, to PCs, to smartwatches, we see a lot of gadgets featured here, though we find ourselves wondering just how much of it might be new. After all, ASUS has has a busy year, introducing models like the ZenFone 2 family, ZenPad tablet, and the new ZenWatch 2 wearable, and it’s conceivable that it may take a bit of a breather at IFA and instead focus more on these already launched devices than spend a lot of time announcing new ones. That said, it’s had a significant IFA presence in the past, so maybe we’ll just be surprised.

At least, we’re not seeing any obvious new content in this Facebook-posted video, and even things that initially felt like new-product teases (like an extremely brief cut to a smartwatch side view with an interesting metal strap) appear to all be existing devices (the clip of the strap in question is copied straight from an old ZenWatch 2 promo video).

That’s not to say that ASUS won’t have anything new, but we’re not seeing much in the way of evidence here. We may just have to wait for the company’s September 2 event to know for sure.

Source: ASUS (Facebook)
Via: phoneArena

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!