Google Play begins labeling apps that contain ads

Mobile software and advertising have a long and sometimes tumultuous history. Ads help compensate developers for their time and effort, and a successful campaign can go a long way towards encouraging those devs to create more of the apps we love. But sometimes we’ve had enough of ads, and we pay to upgrade to an ad-free experience; sometimes we pay to upgrade and ads (in one form or another) continue to persist. And then there are those times when we’ve simply had enough, and we don’t want to see any ads at all. If you find yourself in that latter mood often enough, Google’s got some good news for you, as the company starts rolling out an effort to label apps in the Play Store which contain advertising.

Just like Google Play started marking apps which included in-app purchases (and later expanded on that to forewarn users as to just how expensive those IAPs could get), users are starting to see the arrival of notices marking each app that “contains ads.”

Not everyone is getting these labels just yet, so Google’s likely slowly enabling the feature on the server side, but it seems likely that everyone will see them soon.

Will you shy away from apps that proudly display ads, now that you’re given that warning before even downloading them? Are you still willing to give ad-supported apps a look, happy that you’re doing even a little bit to help out the developer?

Source: Tech Crunch

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About The Author
Stephen Schenck
Stephen has been writing about electronics since 2008, which only serves to frustrate him that he waited so long to combine his love of gadgets and his degree in writing. In his spare time, he collects console and arcade game hardware, is a motorcycle enthusiast, and enjoys trapping blue crabs. Stephen's first mobile device was a 624 MHz Dell Axim X30, which he's convinced is still a viable platform. Stephen longs for a market where phones are sold independently of service, and bandwidth is cheap and plentiful; he's not holding his breath. In the meantime, he devours smartphone news and tries to sort out the juicy bits Read more about Stephen Schenck!