Major publishers balk at Apple’s proposed split revenue share on news subscriptions
If you thought Apple’s 30 percent cut of its app developers’ revenues was too much, you probably share sentiments with the people that are suing the company for its overreaching control of the app markets for the iPhone, iPad and Mac.
But Wall Street Journal reporters have learned that their publication alongside The New York Times and The Washington Post have been appalled by how much revenue Apple wants if it is to host and facilitate a single $10-monthly subscription to many news services.
The new model, to be integrated as part of the Apple News app, would see Apple keeping half of the revenue and the other half being split evenly between all publishers. Apple would also wall off any customer data, including email and credit card information, from the publishers, leaving them without a personal means to market their content.
Publishers and Apple are still in negotiations, but none of the above organizations have yet to sign on to the concept.
It’s rumored that Apple will schedule a services-focused event on March 25 and that this news subscription could be one of its pillars.