Apple’s long-running partnership with (RED) allows the company to donate a share of proceeds from the (PRODUCT)RED portfolio of gadgets and accessories for HIV/AIDS programs. Now, Apple has announced that it will divert 100% percent of the eligible proceeds towards coronavirus relief efforts for the next few months.

“Now through September 30, Apple is partnering with (RED) to redirect 100% of eligible proceeds from (PRODUCT)RED purchases to the Global Fund’s COVID‑19 Response,” Apple notes. Doing so will help the company play a role in supporting health systems threatened by the coronavirus pandemic, which in turn will ensure that the HIV/AIDS program survives in the longer run.

Apple will donate a share of profits from its (PRODUCT)RED lineup, including the new iPhone SE, to the Global Fund’s COVID-19 relief efforts. Earlier this month, Apple also entered in a landmark partnership with Google to develop a contact tracing system for identifying coronavirus exposure and helping flatten the curve.

Source: Apple

I’ve been writing about consumer technology for over three years now, having worked with names such as NDTV and Beebom in the past. Aside from covering the latest news, I’ve reviewed my fair share of devices ranging from smartphones and laptops to smart home devices. I also have interviewed tech execs and appeared as a host in YouTube videos talking about the latest and greatest gadgets out there.
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