When looking to buy a car, most people like to test drive a few to see which one fits their needs better. Similarly, you want to check out a house or two… dozen before making a bid. And many smartphone users will at least look up online reviews of models they’re interested in.
But there are also folks so obsessed with being “early adopters”, they’ll pre-order a product as soon as it’s announced, knowing only what manufacturers want them to know. Worse yet, certain brands generate so much enthusiasm and devotion these days that their believers don’t even care about upgrades and changes on paper.
Case in point, a whopping 62 percent of US-based Apple Watch owners “plan” to get the next edition already, although that one isn’t out yet, and gossip remains vague and unsubstantiated regarding possible enhancements.
For all we know, Cupertino could make the Apple Watch 2 a millimeter thinner and a tenth of an inch larger, and without tweaking anything under the hood, it’d still convince more than six out of ten users of the original the “upgrade” is worth it.
Meanwhile, research firm Fluent also found in surveying 2,578 adults in the US that 47 percent of Americans deem the Apple Watch “a successful product.” The figure surged to 62 percent among respondents who “regularly use Apple products”, and a mind-blowing 77 percent for actual Apple Watch owners.
As far as use cases are concerned, the strictly iOS-compatible wearable is mainly good for health and fitness monitoring, notifications, listening to music, and email and chat. But there are still a lot of folks aware of the Apple Watch’s big flaws, with its high price, impracticality and “ugly” design singled out as the central turn-offs.