Fresh market research claims Apple seized two thirds of smartwatch shipments in 2015

It should be crystal clear by now that, while it fell short of overly optimistic expectations from ardent iFans, the Apple Watch sold magnificently well during its first eight or nine months in stores, acting as the main catalyst behind the global rise of wrist-worn gadgets.

Granted, Fitbits and Xiaomi Mi Bands also helped put wearables on the map, but they’re likely to gradually lose steam in the next few years, not to mention they’re generating peanuts in profits.

Back to the “iWatch”, this reportedly accounted for a whopping two thirds of all smartwatch shipments in 2015, namely 12 million units. That’s at least according to Canalys estimates, which are way off from recent Gartner calculations.

The latter market research firm claimed roughly 30 million smartwatches were shipped last year, and Juniper Research also appraised the Apple Watch’s share at “only” a little over 50 percent. Meanwhile, Canalys suggests there were just 18 million or so of these fancy wearable devices sold globally in 2015, with the huge gap between measurements probably related to different definitions of the word “smartwatch.”

After all, Canalys says “basic bands” topped 37 million shipments, which seems high. In any case, Apple, Fitbit and Xiaomi stood out from the pack with their box-office success, while Samsung and Garmin exceeded expectations in Q4, the former “returning to second place” in the smartwatch ranks, thanks to decent consumer reception for the Gear S2.

Pebble apparently nabbed the bronze medal, at least over the holiday season, and perhaps surprisingly, Huawei “established itself as the leading Android Wear vendor”, ranking fourth all in all. Wait, what about Motorola? LG? Sony?

Source: Canalys

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About The Author
Adrian Diaconescu
Adrian has had an insatiable passion for writing since he was in school and found himself writing philosophical essays about the meaning of life and the differences between light and dark beer. Later, he realized this was pretty much his only marketable skill, so he first created a personal blog (in Romanian) and then discovered his true calling, which is writing about all things tech (in English).