The Apple Watch may surprise our expectations in some recent customer satisfaction surveys, but the amount of customers satisfied is also crucial. Apple has been reluctant to share information on how the product has sold over the last few months, and we even hear that Apple might not share exact data on tomorrow’s quarter results conference call. It seems that investors are not too happy with this, and analysts are already chiming in the product’s defense.
Piper Jaffray analyst Gene Munster has just provided some insight over all the recent drama surrounding Apple Watch sales. He does confirm that current sales performance has left a lot of investors unhappy, but to Apple’s defense, Munster claims that analysts weren’t really expecting more for this first-generation product. He goes as far as to mention his surprise at the level of concern from investors, specially with how much Apple has struggled to make this product available for customers. According to Munster, we shouldn’t expect for the Apple Watch to be considered a hit until 2017, which is when he predicts that the wearable will reach sales of above 40 million units, or 9% of Apple’s revenue.
Obviously for this to happen, Apple would have to continue on a trend of growth for the Apple Watch. It’s hard to predict if this will be possible, specially given the existing limitations of the watch, but we will hopefully learn some more tomorrow with the conference call.