Ahead of Series 2 release, Apple Watch dominated premium wearable sales
Apple made a pretty big gamble by waiting nearly a year and a half to upgrade its love-or-hate first-generation wearable piece, but as Android Wear manufacturers largely failed to get the platform off the ground, it may have all paid off for the early global smartwatch leader.
Not only was Cupertino able to design a vastly improved Apple Watch Series 2 with built-in GPS and water resistance up to 50 meters, but the original model never feared it would lose its crown. Not for a day. Even as it reportedly and understandably ran out of steam in the past few months, the iOS-compatible timepiece still accounted for 33.5 percent of segment sales stateside, as well as 31.8 percent in the EU4 space.
That’s according to the latest quarterly Kantar Worldpanel ComTech research, focusing on the 90-day window closing July 31, and very clearly separating smartwatches from fitness bands. The latter category of course prevailed in the larger wearable landscape, beating fancy-pants wrist devices with sharp screens and powerful processors 53 to 47 percent in the US, and 61.4 to 38.6 as far as the UK, Germany, France and Italy are concerned.
Overall industry penetration stands at a measly 8.1 percent in Europe’s four biggest markets, and a comparatively solid 15.2 on American shores, although just 4.7 percent of US and 3.2 percent of EU4 consumers owned an advanced smartwatch a couple of months back.